Marketing Events Manager

We’re looking for a hands-on, results-driven Marketing Events Manager to join our Revenue Marketing team. This is a hybrid position, requiring 1-2 days in office each week. Our office is located in Sandy, Utah.

This role combines event strategy and execution with demand generation and marketing operations, driving seamless cross-channel experiences that move prospects through the funnel and fuel revenue growth.

You’ll lead the planning and execution of high-impact events — from major trade shows to targeted field activations — while also managing the operational components that connect those events to broader marketing programs, campaign performance, and sales outcomes.

Key Responsibilities

Event Strategy & Execution

• Plan, manage, and execute trade shows, conferences, webinars, sales kickoffs, and field marketing events across North America.

• Partner with the LATAM Marketing Manager to support select regional events.

• Travel 1–2x per quarter for on-site event execution and support.

• Lead end-to-end logistics including registrations, booth design, collateral, swag, shipping and vendor management.

• Collaborate with SDRs and Sales on pre-event outreach to drive booth traffic, meetings, and pipeline opportunities.

• Coordinate sponsorships and thought leadership placements to maximize brand visibility.

• Provide on-site coordination for staff, schedules, and attendee engagement, ensuring flawless execution.

• Manage post-event wrap-up including lead uploads, CRM hygiene, follow-up coordination, and performance reporting.

Marketing Operations & Enablement

• Manage event-related processes and data within Salesforce, Marketo, and related tools to ensure accurate lead tracking, attribution, and ROI analysis.

• Partner with Marketing Operations to refine campaign setup, tracking, and reporting processes tied to events and other demand gen initiatives.

• Develop and maintain event dashboards, scorecards, and templates that streamline execution and measurement.

• Ensure operational alignment between event campaigns, email nurtures, paid programs, and SDR workflows.

Demand Generation Alignment

• Work closely with the Demand Gen Sr. Manager to integrate event programs into broader campaigns, ABM motions, and nurture tracks.

• Identify cross-channel opportunities to extend event impact through pre-event promotion and post-event content syndication.

• Maintain a lead-gen mindset, continually optimizing for quality pipeline creation and measurable ROI.

• Report on event performance, leads, and contribution to pipeline and revenue targets.

Cross-Functional Collaboration

• Collaborate with Sales, Product Marketing, Creative, and external agencies to align messaging and execution.

• Leverage internal and outsourced resources (designers, copywriters, logistics vendors, webinar producers, PR/comms partners) to execute with excellence.

• Support broader integrated marketing initiatives, including campaign launches, webinars, and lifecycle marketing moments as needed.

Ideal Profile

• 5–7+ years of experience in B2B marketing, with a focus on event strategy, demand generation, or marketing operations.

• Strong project management skills with the ability to manage multiple priorities and stakeholders.

• Hands-on experience with Salesforce, Marketo (or similar marketing automation tools), and event platforms.

• Data-driven mindset — comfortable using metrics to measure impact, optimize programs, and report results.

• Experience in fintech or enterprise technology preferred.