The role:

We are seeking a highly detail-oriented and systems-minded Marketing Operations Manager to help drive efficiency, scale, and consistency across our go-to-market engine. This role is central to optimizing how leads move through our funnel — from initial capture through lead progression — and ensuring our marketing infrastructure supports growth across the revenue organization.

This position will report to the Senior Director of Demand Generation Marketing. This person will also work closely with our Sales Development Rep (SDR) Sr. Manager, Salesforce Operations team, Business Development reps, and other cross-functional partners to improve lead flow, automation, and data integrity across our revenue stack.

Core Responsibilities

Lead Flow & Automation (Primary Focus)

• Own and optimize the end-to-end lead flow from MQL 0 through MQL 3 and beyond, ensuring clean handoffs and clear progression logic.
• Build, manage, and maintain automated workflows across marketing and sales systems to improve efficiency, accuracy, and scalability.
• Identify gaps, bottlenecks, or inconsistencies in the lead journey and implement solutions to improve conversion and speed to follow-up.
• Partner closely with demand generation and SDR leadership to ensure automation supports business priorities and sales execution.

Lifecycle & Nurture Programs

• Manage and maintain existing lifecycle programs, ensuring accurate execution and alignment with the current segmentation and targeting strategy.
• Optimize lead scoring models and lifecycle logic to reflect buyer behavior and engagement.
• Partner with marketing stakeholders to ensure lifecycle programs remain clean, current, and effective.

Marketing Operations & Data Integrity

• Maintain strong data hygiene standards across systems, including deduplication, field mapping, and data normalization (we use Ringlead).
• Ensure accurate data synchronization across platforms to support reporting, attribution, and operational workflows.
• Proactively identify and resolve data quality issues that impact reporting or downstream execution.

Analytics & Reporting

• Support reporting on funnel performance, lead movement, and campaign effectiveness.
• Partner with marketing and sales leaders to surface insights that inform optimization and decision-making.
• Create and maintain dashboards and reports that enable visibility into performance and conversion trends.

Systems & Collaboration

• Work daily within the revenue technology stack, including Salesforce, Gong, ZoomInfo, and LinkedIn Sales Navigator.
• Must have hands-on experience with Marketo and Ringlead (or similar).
• Collaborate closely with Demand Generation, SDR leadership, Salesforce Operations, and Sales teams to ensure smooth execution and alignment.
• Contribute to ongoing improvements in process, documentation, and operational rigor.

What We’re Looking For

• Strong experience in marketing operations, marketing automation, or revenue operations roles
• Hands-on expertise with B2B marketing automation platforms (Marketo preferred) and CRM systems (Salesforce), as well as data orchestration and enrichment platforms (Ringlead and Zoominfo)
• High attention to detail and a strong process mindset
• Ability to manage multiple workflows simultaneously in a fast-paced environment
• Comfort working cross-functionally with marketing, sales, and operations teams
• Analytical mindset with the ability to translate data into actionable insights
• Experience supporting B2B SaaS or fintech organizations
• Familiarity with tools such as Gong, ZoomInfo, RingLead, or similar is essential
• Experience in improving lifecycle frameworks and lead scoring models