Are you ready to drive growth in organic discovery and optimize conversion across the digital journey? As a Content Performance Lead, you will build and operate a content system that increases qualified traffic and converts that traffic into pipeline. You will partner with Product Marketing, Demand Generation, Brand, and Digital teams to ensure content is structured, optimized, and measured for performance—without owning or mandating core messaging. This strategic, performance-oriented role sits at the intersection of content, SEO/GEO, and conversion optimization, reporting directly to the Vice President, Digital Marketing. We are seeking applicants with a collaborative mindset, strong analytical skills, and a passion for digital excellence.

What you will be doing

• Define and execute a consolidated content strategy by auditing current structure and performance, setting objectives, and publishing a strategy to achieve them. Work across all groups to ensure adoption and consistency.
• Own the content performance model by establishing KPIs to measure how content influences journey conversion to leads (intent alignment, content structure, calls-to-action, progression to lead) and continuously refine to grow MQLs.
• Translate business priorities into content roadmaps by intaking requirements from Product Marketing, Demand Generation, International, and Brand, and converting them into prioritized plans tied to traffic and pipeline outcomes.
• Ensure coordination and scheduling by creating the master content calendar across Demand Generation, Product Marketing, Social, and PR/Comms, running regular cross-functional cadences, and structuring content for reuse and performance across all channels.
• Define standards, not messaging, by creating content frameworks, briefs, and guardrails that enable teams to produce consistent, high-performing content without dictating themes or copy.
• Build a GEO-forward content system by establishing frameworks that improve discoverability in AI-driven search (entity clarity, topical authority, structured content, answer-ready formats).
• Enable scaled execution by building repeatable playbooks (content types, SEO/GEO checklists, briefing templates, measurement plans) that increase throughput and consistency.

What you will likely bring

• Experience building and operating performance-oriented content strategies in enterprise environments.
• Active use of AI tools in daily practice, including building custom agents or automations, or being a power user of embedded AI tools in platforms.
• Demonstrated success connecting content decisions to measurable business outcomes throughout the buyer journey (awareness, traffic growth, conversion rate improvement, pipeline contribution, CAC efficiency).
• Strong understanding of emerging GEO/AI-driven discovery models and SEO fundamentals.
• Broad-based marketing experience across content, demand generation, and digital performance teams, with a clear view of how content drives pipeline.
• Excellent stakeholder management skills to align across functions and ensure adoption without direct authority.
• Proficiency with data and analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, AHRefs, Screaming Frog, Looker Studio, Tableau), and ability to identify trends, gaps, and opportunities.

What could set you apart

• Experience designing content systems for AI Overviews, LLM discovery, and zero-click environments.
• Strong familiarity with content-led CRO (intent mapping, journey design, UX/content interplay).
• Experience building global content governance and intake models that balance scale with flexibility.
• Experience working across multiple sites and site migrations.
• Experience collaborating with global teams across multiple time zones and adapting working hours as needed.
• Experience within the ERP industry.

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Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs.

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